To incorporate Tioga-Sequoia’s “Hella Local” culture brand into ProMix559’s michelada branding. Originally started as the diamond shape of their logo, I opted to make a more “travel”-looking logo. 

My friends at Tioga-Sequoia have long been advocates of the outdoors, so I wanted it to look like a sticker you would pick up at a souvenir shop. After several revisions, I finally settled on this. They’ll be available soon wherever you pick up your ProMix559.