Logo Design for Herbalist & Apothecary

Design a rustic and fantasy-inspired logo for an organic tea brand. There were a lot of sketches and inspiration drawings that were gathered before beginning initial work on this. I had a ton of fun working on this project, but I have never done an “artsy” logo like this, so it was a bit of a rough start sketching and tossing away artwork that didn’t serve the rustic look of the branding. 

My original fairy sketches and the subsequent drawings looked like shit and I could never get her hands and feet to look right, even when shot a model with the limb poses to trace them. I eventually hired a line artist to clean it all up and designed the labels to align with the rustic look and feel of the finalized artwork. Overall, I’m very happy with the result.